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Projects Detail

Explore the brands we’ve partnered with and the digital solutions we’ve delivered — from strategy and branding to websites and performance marketing.

Branding, Design, Marketing
December 6, 2025

Avery – Playful, Vibrant Kidswear Branding

Avery approached us to create a fun, memorable brand identity that reflects the joy and personality behind their children’s clothing range. The goal was to build a brand that feels playful and energetic, while still maintaining a professional and trustworthy presence for parents.

We developed a vibrant visual identity system alongside original clothing concepts that brought the brand to life. From logo creation and color palette development to garment graphic direction and design concepts, every element was created to help Avery stand out in the kids’ fashion market with confidence and consistency.

Business & Creative Objectives

Build a playful, recognizable brand identity for a children’s clothing label
Create a flexible logo system for clothing, labels, packaging, and digital
Establish a vibrant color palette and supporting brand elements
Design original clothing concepts that reflect the brand personality
Create a consistent look and feel across all marketing touchpoints
Help Avery stand out in a competitive kidswear market
Appeal to both children (fun) and parents (trust + quality)
Build a scalable identity that supports future collections
Avery Mockup

Our Proven Approach To Building The Brand

We combined strategic brand thinking with creative design exploration to ensure Avery felt fun, clear, and commercially strong. Every design decision — from typography to graphic style — was made to support brand recognition, market differentiation, and long-term scalability.

Brand Strategy & Creative Direction
We defined the brand’s tone, audience, and personality to establish a clear creative direction that felt joyful, friendly, and trustworthy.
Identity & Clothing Concept Design
We developed the logo suite and visual identity system, then created original clothing concepts and design directions that brought Avery’s playful character to life.
Application & Rollout
We applied the identity across clothing mockups and brand visuals to ensure consistency across product, packaging, and digital content.

Results & Impact

Avery launched with a vibrant brand presence that feels exciting for kids while remaining credible for parents.
The bright palette and playful design direction created standout recognition and a unique look in a crowded space.
The identity system was designed to evolve across seasons and collections without losing brand consistency.
A cohesive visual style supports stronger engagement across product and social content, helping build long-term loyalty.
Avery Mockup
Avery Mockup

We created a fun and vibrant brand identity for Avery designed to capture the energy of a children’s clothing brand while staying polished and professional for parent buyers. By establishing a clear visual direction — including logo design, typography, and a playful color palette — we built a cohesive foundation that works across clothing, packaging, and digital marketing. Alongside the brand identity, we developed original clothing concepts and creative directions that brought the brand to life, giving Avery a distinctive look that stands out in the kids’ fashion space.

Built for growth and adaptability, the identity system was designed to scale with future collections, seasonal drops, and marketing campaigns while staying consistent and recognizable. From garment graphic concepts and label-ready assets to social media visuals and brand templates, every deliverable was created to support a strong launch and long-term development. The result is a brand that feels joyful, memorable, and market-ready — helping Avery connect with families and build a consistent presence across every touchpoint.